What Makes An Ezine Worth Reading?
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??
The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.
Define what your purpose is in the first place.
Information, Advertising, Current Events, Reviews.
The choice is yours and the possibilities are endless..
One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.
What works for one may not work for you.
Don't get fooled into that "If I can do it so you can you" Syndrome.
It is not just about copying and pasting anymore...
> Put some flair into your words. You don't have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come to appreciate it even more.
> You don't need to reveil your entire life story but stories that are relevant to the topics are great openers.
> If you use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someone purchasing your products and services.
> Ask and you shall find out.
Poll Your Readers and find out what interests them. You may be surprised at the responses. Publishers have to think in three ways.
As A Publisher
This is my name on this ezine. Do I care what I publish or will I just keep this ezine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me?
Am I committed to helping people through the power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along?
As A Reader
What keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn't arrive do you contact the publisher to find out if an issue is coming out.
Do you read the issue and feel you have learned something new? Something that will help make your life better, easier, more helpful?
As An Advertiser
If I want to advertise in this ezine, why should I? Is it because of the low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn't care what they put in their ezine, then why should I bother pulling out my credit card?
Many publishers new and old all go through this problem. That is when you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed.
Donesia Muhammad is the owner of Ezine Ad Helper.com where you
Why Arent You Writing Ezine Articles?
I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.
The Nitty-Gritty Of Ezine Publishing
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers.
Want To Start a Publishing Revolution?
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy.
Ezines - An Excellent Approach To Internet Marketing
What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet.
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
Write an Ezine? But I Dont Know HOW!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
Some Things I Have Learned About the Exciting World of Ezines
1. Don't ever stop advertising for new subscribers.
A Solid Foundation to Creating a Profitable Ezine!
Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine.
What Makes An Ezine Worth Reading?
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.Define what your purpose is in the first place.
Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing
Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.
How To Publish Your Own Highly Demand Ezine
Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine.
Why Do We Publish?
WHY DO WE DO THIS?A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints.
Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter
Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas.
Writing Effective Newsletters
It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome.
7 Power Packed Tips To Increase Your Ezine Publishing Success
1. Use autoresponders to publish and promote your ezine.
Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results.
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait - before you begin the publishing process, know about the seven most important steps you need to know before publishing your book.
How to turn your Newsletter into a Web Page...in 45 seconds!
Do you place back-issues of your Newsletter onyour website?There are two good reasons why you should:(1) It shows potential subscribers that you'reserious about your Newsletter(2) Newsletters are rich in keywords, so it'sa very good idea to turn back-issues of yourNewsletter into HTML documents and then submitthem to the major Search EnginesHere's a little trick that will help you formatyour Newsletter as an HTML document:Copy the text of your Newsletter into a text editorsuch as NOTEPAD.Then copy the text from NOTEPAD into Microsoft Word.
E-Power The E-zine Advantage
"Regular communication with your customers is essential to your success." - Heidi Richards -E-zines - The alternative of choice for many companies is a great way to market your company.
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