Writing Effective Newsletters
It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your audience to read what you have to say, you should follow some basic rules:
1. Know your readership
2. Attract the readership
3. Write well
4. Be direct
5. Be informative
By following these rules, you should be able to build a faithful readership-an audience that eagerly awaits the next edition of your newsletter.
Brenda Townsend Hall is a writer and trainer in the fields of communications and cross-cultural awareness. She is an associate member of the ITAP International Alliance (itapintl.com).
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