Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office.
Fortunately, though, publishers of email newsletters have several choices. Let's now work our way through this small jungle, and try to remember that although these choices force us to do extra research, they also give us many more options than we have with printed newsletters.
The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started. And, it's a good system as long as the mailing list remains small, say something less than 100 or 200 names (depending on how efficient you are at managing your email program). You can do this with an email program like Outlook Express or Eudora.
But, if your list is growing, you'll soon grow impatient with the amount of time it takes to manually add and remove subscribers, as well as to send the newsletter. For example, you might need to divide your list into parts, and send out a series of mailings rather than just one, to keep the size down.
That's when it's time to check out the automated approach, using mailing list managers. These programs and services come in several forms. By the way -- and you'll need to know this when you go looking for an automated service -- the difference between an announcement list and a discussion list.
An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You are the only person allowed to send a message to the people who have subscribed. You're also probably the only person who knows the email addresses of the subscribers.
However, if you want to make it interactive, with recipients allowed to post contributions, as well as receive them, then you need a discussion list. For most of us, though, an announcement list is the best starting point for a newsletter.
Now, if you have chosen to automate, you need to decide whether you want to do it yourself, or have someone else do it for you. If you plan to do it yourself, then you need a dedicated mailing list program. A couple of well-known providers are Dada Mail and MailLoop. To find other mailing programs, enter the phrase "mailing software" (with or without the quotation marks) in a search engine.
Of course, it's much easier to have someone else do the mailing for you, and that's where we're going next, since few of us have the expertise or time to do it ourselves.
Full service providers take care of all, or almost all the work for you. You fill in a few forms, make a few choices, and then they take over and do the rest. Those duties include adding and removing names, sending the mail, and handling mail that can't be delivered (expect as many as 5% of messages to 'bounce' back after each mailing, once your list begins to grow).
So, if you've decided to use a full service provider, you next have to decide whether to use a free service or pay-for-service provider. Again, free generally works well when your list is small, and grows more problematic as the number of subscribers increases.
Free services offer many of the same services as the commercial services, but don't charge a fee. The catch? They place an ad in your e-mail newsletter. If you sell advertising the free service takes away a revenue spot. Or they restrict the number of subscribers or the number of mailouts. Services I've used include Topica, MailerMailer, and at the moment, I use ResponseBot. Again, you can find other services by using a search engine or directory.
One of the great advantages of using free services is the opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not you like it, then make your choice.
Summing up, finding your way through the delivery choices can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you.
Robert F. Abbott, the author of A Manager's Guide to Newsletters: Communicating for Results, writes and publishes Abbott's Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: communication-newsletter.com/ic.html
Email Filters Catch Dolphins Along With Sharks
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to stem the relentless tide of junk email flooding the Net.
21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
How To Write Effective Ezine Ads... And Then Some
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait - before you begin the publishing process, know about the seven most important steps you need to know before publishing your book.
Word Newsletter Templates - How to Easily Create Them
You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.
Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)
How to write your ezine in 5 minutes by legally and ethically stealing other people's articles..
How To Use Viral Marketing To Grow Your Opt In Email List
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list.
The Five Deadly Fears of E-Newsletter Publishing
1. Fear Of Having Nothing To SayAs a small business owner, you know a lot more than you may realize.
Print On Demand Questions
Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble.
I Finally Discovered The Secret To FREE Content No One Else Has!
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories.
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly.
Five Solid Reasons To Publish Your Ezine In a Blog!
Get Your Ezine 'Out There'!Placing your ezine in a Blog or a RSS Feed only takes minutes to do. It's easy, fast and free.
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking.
How to turn your Newsletter into a Web Page...in 45 seconds!
Do you place back-issues of your Newsletter onyour website?There are two good reasons why you should:(1) It shows potential subscribers that you'reserious about your Newsletter(2) Newsletters are rich in keywords, so it'sa very good idea to turn back-issues of yourNewsletter into HTML documents and then submitthem to the major Search EnginesHere's a little trick that will help you formatyour Newsletter as an HTML document:Copy the text of your Newsletter into a text editorsuch as NOTEPAD.Then copy the text from NOTEPAD into Microsoft Word.
Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea.
Emerging Trends in Web Content and Web Publishing
Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus areas.
7 Benefits Of Using Newsletter Templates
1. Time saver.
Three Breathing Techniques For Any Ezine Article
I subscribed myself to many ezines. I'd love to read articles in them.
Email Newsletter Software
Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need.
|home | site map|