Putting the YOU in Your E-zine
I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.
What do the ones I love have in common?
They feel like they come from a REAL person. These publishers put some heart-and-soul into their e-zines. They share information about themselves. And because I feel like I know them personally, I'm more likely to buy from them at some point.
I can also share with you that once I began sharing a bit about ME in my e-zine, my response rates increased dramatically. More readers wrote me back, more clicked on my links, and more bought my products and services.
So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started.
What's Going on With YOU?
Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter's wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing.
One e-zine I used to get a real chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood.
Reach Out for Help
Have a question you'd like answered? Why not ask your readers for help? Example: I recently began shopping around for a convertible, and I mentioned it in my e-zine a few weeks ago. To help me with my decision, I asked my readers who owned convertibles to share their experiences with me.
You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response.
Readers also love quick polls that allow them to give you their opinion. For a fun survey mechanism, try SurveyMonkey.com.
Give Us the Picture
Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.
In one issue I mentioned to my readers that I had a new headshot taken and would love their opinion of it. Hundreds of people clicked through to see the photo, and many of them wrote me to say they thought it was great!
Unless you're ugly as a toad, a decent photo will only help your business. If you publish an HTML e-zine, put your photo in your top banner if you have room.
Also don't be afraid of sharing photos of your family, pets, business associates, etc. You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!"
Don't Be Afraid to Have Opinions
Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.
If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someone takes the time to write you back to disagree with anything you've said, be happy. It means they're actually reading your e-zine!
Where, and How Much?
A great place to put this personal information is at the beginning of your e-zine in an "editor's note" or "welcome message." This welcomes the reader with a warm greeting from you and is the perfect spot to share these positive, personal tidbits.
Once you get the hang of giving more YOU to your readers, you'll come to enjoy the art of sharing and the increased reader-interaction it brings. Just make sure that it doesn't take over your e-zine. The bulk of your content should still be your main article, list of tips, etc. Think of your personal information as the introduction that leads up to the main event!
(c) 2003-2004 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at EzineQueenTutorial.com/
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking.
Newsletters - Keeping Your Customers Informed
Many businesses use email newsletters to introduce themselves to new customers and to maintain contact with existing and past clients. By sending useful and relevant information on a consistent, regular basis, you maintain constant contact without the risk of irritating and alienating your customers.
How Many Articles Can An Author Write As An Expert In A Field?
More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses.
Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results.
7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.
21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.
The Future of Email Newsletter
The future of email Newsletter - Llando Ford 07.28.
10 Tips For Ezine Publishers
1. Many Ezine Publishers use too many styles of separatorin their Newsletter.
Review of Ezine Announcer
The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggravation.
Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office.
Newsletter SoftwareWhat types of newsletter software can I use to make the creation and publishing of my newsletter an easier task?Newsletter Software can be divided into different categories.1.
How To Increase Your Sales From Your Newsletter
The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter.
Want To Start a Publishing Revolution?
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy.
Ebook Rebranding - The New Ebook Marketing Power?
Well, it is definitely yes!In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well.
A Solid Foundation to Creating a Profitable Ezine!
Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine.
Where And How To Get Information For Your Newsletter And Ezines
With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information.
How to Build Your List - 7 Powerful Strategies
If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list."Take that advice very seriously, because it's true! It took me a long time to finally let the list building advice sink in, so I didn't start doing it until I had my home business for quite a while.
How To Make Money Online With A Newsletter
Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well.
Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
|home | site map|