10 Critical Things To Do Before You Spend A Dime In Advertising
Let's say it again?
The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.
Let's analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again.
Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don't like doing research, well basically, that's too bad. It's time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:
So let's say the word again and this time let's say it slowly and with a smile?
:O) R E S E A R C H :o)
See, it doesn't seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.
It's time consuming
Sometimes it's a right royal PITA (Fill in the blanks with this one ;O))
However, it's a necessary evil so let's learn to really love it.
Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.
And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.
Here's 10 things to do before you spend a dime on advertising:
By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.
The more "yes" answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.
The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).
So next time that you're in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.
Now which one are you?that Turtle or that Hare?
Copyright 2003. Karin Manning. All Rights Reserved.
About The Author
Karin is the webmistress of reprintrights4u.com/earnprofitsmonthly. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting reprintrights4u.com/earnprofitsmonthly today.
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