7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.
But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?
You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou!
Here are 7 simple ideas on how to accomplish this:
By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing.
So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!
I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.
Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.
Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.
A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."
I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."
I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
For example, here's what I put at the bottom of every "E-zine Queen" newsletter:
Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results."
It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at ezinequeen.com/
What Every Ezine Owner Should Know About Unsold Ad Space
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads.
How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too.
Learn How to Choose a Great Topic for Your Newsletter
Since you're going to write your newsletter on a regular basis, it's essential that you choose a topic you're passionate about. Otherwise, it will be too boring and difficult for you to keep writing a valuable, informative article every day, week, or month.
Getting Subscribers For Your Newsletter Is As Simple As This...
Having a newsletter is one thing but how many subscribers do you have? Or are you ok with the number of subscribers you have? If you are not satisfied with the answer, then this article is for you. This article will show you how a simple approach did it did it for me, so now is your turn.
Explode Your Business
You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.That's what I'll help you to do.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them.
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
Who Is Your E-zine Really FROM?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.
An Embarrassment of Riches - Part II
The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to eBooksDevelop proofs-of-concept for the use of DOIs with eBooksDevelop technical demonstrations, possibly including a prototype eBook Registration Agency."It is backed by a few major publishers, such as McGraw-Hill, Random House, Pearson, and Wiley.
How To Make Money Online With A Newsletter
Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well.
I Finally Discovered The Secret To FREE Content No One Else Has!
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories.
Three E-zine Alternatives You May Not Have Considered
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine.
21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.
Don't Distract Readers from What They are Doing
I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages.
The Sure-Fire Ways To Increase Your E-zines Readership!
You Have Won! Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers.
The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions
We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters.
Create An Ezine To Get People Back To Your Site
I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic.
Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry.
Your First Newsletter: 5 Sure-Fire Ways to Annoy People
I read a lot of newsletters. Some are great and some are not so great.
|home | site map|