Your E-zine 13 - A Formatting Checklist
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!
More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key.
These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly.
Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof () to help define each area and help your readers skim your issue more easily.
Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance - make it easy for your readers to click and link, especially to YOUR site!
Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.
The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume number, and issue number. Make it the FIRST thing your readers see.
Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information."
For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!
At the end of your content, before your contact info, post '(c)' immediately followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas - instead, it protects the way you express them.
Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me.
Include subscribe instructions, because your e-zine will likely get passed on to others who'd like to sign up. The unsubscribe instructions are just BECAUSE - it's plain courtesy, and the law of the land. : )
By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"
Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks in the copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.
(c) 2000-2003 Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at EzineQueenTutorial.com/
Talking Pictures Are the Go!
A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound.
Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines.
The End of Email, Ezines and Online Marketing?
Ok, it's time to bring out my soapbox.Something has been bothering me for over a month now, and it just keeps getting worse, so I am afraid it's time to talk about it.
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly.
Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing
Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.
Email Newsletter Software
Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need.
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
The Five Deadly Fears of E-Newsletter Publishing
1. Fear Of Having Nothing To SayAs a small business owner, you know a lot more than you may realize.
The Sticky Issue of E-zine Schedules
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It's smart to tame the schedule beast right from the start. Here are a few tips to help you.
How Many Articles Can An Author Write As An Expert In A Field?
More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses.
Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results.
A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE
One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish.
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
Publishing Your Own Newsletter - Is It Worth Your Time?
Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise.
Work Less, Earn More As An Infoproduct Publisher
There's no doubt, publishing information products to sell online is a thriving, exciting and very rewarding business.For many though, the product development and marketing curve simply seems too steep.
10 Valuable Tips For Ezine Publishers
1. Write your own articles.
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.
7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go.
I Finally Discovered The Secret To FREE Content No One Else Has!
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories.
WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?OK, now imagine losing your entire e-zine subscriber list.
|home | site map|