Ezine Publishing

Why Dont My Subscribers Listen to Me?


I received a very good question from a subscriber and I wanted to share it with you:

"I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?"

Honestly, there could a lot of factors involved in the low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. But the problem here, seems to be with getting people to open the darned email.

Here's a couple things to think about:

1. How much of your email is getting through? Could your email or the service you're using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails are actually going through.

2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers interest. If you're still writing:

"MyDomain.com Newsletter Issue 1 Vol 14"

Then cut it out!:) That's not going to get people to open it. Try to give them a quick glimpse of what's inside and make it interesting. You'll probably find certain things grab your subscriber's attention than others.

3. What are the contents of your newsletter like? Is there a reason for people to open it if they don't have their wallet ready to buy something? I know that many people who sell products only place information about product specials, etc....but if your subscriber is not in a buying mood, they may not open your email.

Go the extra mile and provide them with VALUE in your newsletter. Give them special tips and advice related to your product that will help them solve problems.

For example, if you sell corporate gift baskets - give tips on developing client relationships or anything related to the goal of corporate gift giving.

4. If you reach a broad audience, customize your mailing lists. I happen to know the lady who submitted this question does sell gift baskets...but she sells all kinds of gift baskets. What kind of value can you deliver to your customers / prospects if some of them:

- buy new baby gift baskets

- buy corporate gifts

- buy Valentine's gifts

It's tough. I'd look to Amazon as the ultimate model to emulate -- they customize information for you based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they deliver relevant products and content to you.You can apply the same plan to your mailing lists.

You can give opt-in subscribers tell you what topics they are interested in or if you are putting your customers on your follow up list -- make sure that follow up list is related to what they bought.

Keep working at it and learning what your subscribers WANT and deliver it to them. Don't give up...just get better.

About the Author: Alice Seba is a full-time online business owner that thrives on helping others say good-bye to their J-O-Bs forever. Sign up for her "Internet Marketing Prescriptions" to cure what ails your online business: AliceSeba.com


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