Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine.
Make your website an "attention grabber". With almost 4 million websites to choose from, the fact that someone found yours is something you shouldn't take for granted. With so much choice, how can you expect them to remember to come back tomorrow, and the next day? If you don't have an opt-in/sign-up form on your website, you are literally throwing opportunities away. This is the single most important thing you can do to build your database. But don't just put it on your home page - put it on every page, or make it part of your main navigation tool.
Checkbox your forms. Every form on your website should ask for permission to send future emails. If someone makes an online purchase, include a check box on the order form to get on your mailing list. If they download something from your site, make the same offer.
Get on other websites. Find a site whose product or service is complementary to yours and call them up. Ask if they'd add your newsletter to their opt-in form. Trade offers - add an additional check box to your sign up form so people can subscribe to your contact database and your partner's at the same time. Instead of advertising your product or service directly, consider placing banner ads (or do a banner exchange) for your newsletter on the sites your target audience is likely to visit.
Team up with other email marketers. You may be just starting to build, but there are thousands of marketers who already own a contact list and are sending email campaigns every day. Advertise your newsletter or website (with its prominent sign-up offer) in their newsletters or promotions (or do a banner exchange).
Use viral marketing. Even if you only send emails to a handful of people, make sure you include a "forward to a friend" link in each one - and equally important, a sign-up link for new readers. You'd be amazed at how often I get an interesting newsletter or promo from a friend, but can't figure out how to start getting my own copy. Don't forget to promote your sign-up offer at the bottom of your everyday email. Even if you're sending email to a friend or co-worker, include a link to your sign-up form to keep up the momentum. Remember, your email may get forwarded, so cover all your bases.
Make it a part of your brand identity. Every piece of paper that leaves your office should have a link to your website and/or your email subscription information. Period.
Equip your lobby or reception area. Post subscription information at your front desk - a little self-standing sign gets noticed. Place a fishbowl for business cards next to it, or better yet, let people sign up right then and there using a computer that's logged on to the opt-in form on your website.
Equip your trade show booth. Do the same as above in your exhibit's reception area. If you rent a lead retrieval machine from the show vendor, be sure to customize it so you can capture email and permission information.
Piggyback in-store purchases. When you ring up a customer, ask them if they'd like to receive email mailers from you. Be sure to let them know what they'll be getting and when.
Ask people you meet. Even if you don't sponsor or exhibit at events, try to attend them. Talk to people face-to-face and let them know you have valuable information to share. Exchange business cards along the way. Create a special set of cards that include your subscription information.
Promote after the sale. Let's say your customer didn't want to get on your email form when given the chance at checkout. They still go home with printed packaging of some form, whether it's a shopping bag, gift-wrap or the product packaging itself. Promote a subscription there, too, because (1) they might change their mind and (2) if they're giving it to someone else, you've gained another opportunity.
Use direct mail. It doesn't have to be fancy. A simple postcard promoting your offer to a small, rented (permission-based!) group will do. Sometimes all it takes to get people on your list is to let them know about your offer - and that you can send it via email (instead of killing trees).
Use print advertising. Placing an ad is almost as tricky as renting an email database, but realize that we're not talking about placing an ad in Forbes Magazine. Your local newspaper, your neighborhood newsletter, your Laundromat's bulletin board... start asking about promoting your offer in everything you read and everywhere you go. Get creative!
Use the telephone. Ask everyone who calls in to your company if they'd like to jsign up to receive information from you.
Use an existing contact database you already have. You probably have one, you just don't know it! Dig deep into your address book or database to find anyone you ever had a relationship with - anyone who ever bought from you, for example. Send them a one-time mailing (via email or mail, use whatever contact information you have) explaining that you are starting a newsletter or periodic emailing and ask if they'd like to sign up. Assure them that this is a one-time mailing, and then keep mailing only if they give you permission.
You can promote your offer in every corner of the world; but there are a few more things you should do to ensure your email list contains well-targeted, opt-in, permission-based, low bounce/low unsubscribe names.
Only use an opt-in or double opt-in subscription method - not optout. Double opt-in ensures highest quality, since you are guaranteed direct permission from the subscriber and a valid email address.
Offer people relevance and value in exchange for their contact information, e.g., special discounts, monthly tips-n-tricks, white papers, etc. Giving away irrelevant freebies builds your opt-in list in the short term, but over the long run, those leads won't pay off.
Qualify without scaring away the really interested people. Ask for more than just name and email - but not too much. Find the right balance, and the people who truly value your offer and want to hear from you will be the ones who end up in your database.
Set expectations up front. Tell people what they'll be getting, and only the interested ones will sign up. The key to successfully building a high quality, opt-in, permission-based email contact list is to realize it's a continual process. Don't expect 10,000 names to appear from your opt-in form overnight. But the sooner you start, the sooner you can start building rewarding relationships.
About The Author
Steven Boaze is the President of Boaze Publishing with one of the largest databases on the internet. Come by Boaze Publishing and get your 50% off all advertising for the month of Dec! boazepublishing.biz/
An Embarrassment of Riches - Part II
The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to eBooksDevelop proofs-of-concept for the use of DOIs with eBooksDevelop technical demonstrations, possibly including a prototype eBook Registration Agency."It is backed by a few major publishers, such as McGraw-Hill, Random House, Pearson, and Wiley.
A Solid Foundation to Creating a Profitable Ezine!
Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine.
Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.
OK People - Lets Get Real!
It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture.
The Quick Ways To Increase Your E-zines Subscriber Base
1. Give Incentives Give people an incentive to subscribe to your e-zine.
How To Develope Content For Your Ezine Without Having To Write Your Own Articles
Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!The simple truth is? you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.It's not hard.
7 Steps to Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait - before you begin the publishing process, know about the seven most important steps you need to know before publishing your book.
Who Is Your E-zine Really FROM?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.
Future of Electronic Publishing
UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers".The emergence of electronic publishing was supposed to change all that.
Convert Your Newsletters into Immediate Cash
One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue.
What Every Ezine Owner Should Know About Unsold Ad Space
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads.
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly.
Don't Distract Readers from What They are Doing
I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages.
Why Arent You Using CGI?
The very name CGI used to send chills up my spine. Foryears I put it in the 'too-hard-basket'.
6 Ways to Catch More Opt-ins Than Ever Before
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter".
Gosh, What Am I Going to Put in My Email Newsletter THIS Month?
So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case).
The Disintermediation of Content
Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend.
Finding the GOLD with Ezines and Google!
HiHow'd you go with your product search?Here's another way to help you find out if there's a market for your idea.Go to ezinearticles.
Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between
Are you doing "the bounce"? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason.
Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter
When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you get, the easier it will be for you to choose a good name.
|home | site map|